Maria Michaud

Associate Vice President, Marketing, Brand, Creative Services, Educational Services at MaineHealth

Maria Michaud has a diverse work experience spanning several industries. Maria is currently working as the Associate Vice President of Marketing, Brand, Creative Services, and Educational Services at MaineHealth since March 2021. Prior to this, they served as the Senior Director of Strategic Business Consulting at Epsilon from February 2020 to March 2021.

Maria has a strong background in marketing and customer experience, particularly in the banking sector. Maria held various roles at TD, including Vice President positions in Customer Marketing, Customer Relationship Marketing, Customer Strategy, and Direct Marketing. Maria'sresponsibilities included developing and implementing data-driven customer experiences, managing email marketing capabilities, overseeing direct marketing activities, and leading cross-functional delivery teams.

Maria also has experience outside of the banking industry. Maria was a Board Member at Stepping Stones USA, where they contributed to providing safe and supportive services for children. Additionally, they worked as a Senior Marketing Analyst at Appleseed's, where they forecasted sales and monitored customer file growth.

Furthermore, Maria has contributed to academia as an Adjunct Professor of Consumer Behavior at Endicott College. Maria taught courses on consumer purchasing decisions and their impact on marketing strategy.

Earlier in their career, Maria served as the Director of Marketing Analysis at Harte-Hanks, where they led a team of analysts and advised clients on direct marketing strategies. Maria also worked as an Account Manager at Amergent, overseeing B2B direct mail and event planning.

Overall, Maria Michaud has a wealth of experience in marketing, customer experience, analytics, and academia, making their a well-rounded professional in their field.

Maria Michaud has a Master of Business Administration (MBA) degree in Marketing from Endicott College. Maria also completed the National Student Exchange Program at the University of Hawaii at Manoa during their junior year. Maria holds a Bachelor of Arts (BA) degree in Marketing from the University of Massachusetts Amherst. Additionally, they obtained a certificate from the Product Management Institute Program at York University.

Links

Previous companies

Epsilon logo
Harte Hanks logo
Endicott College logo
TD Bank Group logo

Timeline

  • Associate Vice President, Marketing, Brand, Creative Services, Educational Services

    March, 2021 - present

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