Cass Schoel

Cass Schoel (Stupak) is an accomplished marketing professional with extensive experience in lifecycle marketing, customer advocacy, and campaign management. Currently serving as a Marketing Manager for MaintainX, Cass has previously held significant roles at Unibuddy, FreshBooks, and Leaves, where responsibilities included developing onboarding journeys, managing customer engagement strategies, and executing go-to-market plans for new products. Notable achievements include generating substantial potential pipeline growth, implementing an effective MQL scoring model, and receiving excellence awards for internal stakeholder collaboration. Cass holds a Bachelor of Arts from Wilfrid Laurier University and a Post Graduate degree in HR Management and Business Administration from Conestoga College.