Giacomo Giovanni di Francesca

Global Head Of Visual Identity And Merchandising at Maison Margiela

Giacomo Giovanni Di Francesca has a significant amount of experience in visual merchandising and brand identity development. Giacomo Giovanni started their career as an intern at Hovofaber s.r.l. in 2007, working as a Junior Event Manager. From 2007 to 2011, they worked at Inditex, primarily focusing on visual merchandising for windows and in-store displays in the Italian market. In 2011, they joined the Prada Group as a Visual Merchandiser, managing the visual merchandising team in France and Benelux. Giacomo Giovanni later became the Visual Merchandiser HQ responsible for the Italian market. In 2016, they moved to Marc Jacobs as the Director of Visual Merchandising EMEA, overseeing the retail, franchise, and wholesale network across Europe, the Middle East, and Africa. In 2017, Di Francesca joined Balmain as the Global Director of Visual Merchandising, where they developed the brand's first visual department and implemented new store concepts. Currently, they are the Global Head of Visual Identity and Merchandising at Maison Margiela, where they oversee creative projects, visual merchandising, and the development of visual identity for both MM and MM6. Their work experience showcases their expertise in visual merchandising, brand image strategy, and project management in the luxury fashion industry.

Giacomo Giovanni Di Francesca obtained a Bachelor of Arts degree in Event Management from IED - Milan (European Design Institute) between 2006 and 2008. The degree encompassed various areas of study such as events organization, marketing, advertising, communication, video/audio techniques, and business.

Later, between 2010 and 2012, Giacomo attended Xue Hanyu in Milan, specializing in Chinese language and culture. However, no specific degree was mentioned for this period.

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