Elham Al Qasim is Chief Strategy & Technology Officer for Majid Al Futtaim – Holding, responsible for developing long-term strategy and operating model with a focus on driving sustainable value creation and growth. Her team operate as the strategic advisory function, offering market intelligence, analysis, diagnostic and execution services to support the business with its ongoing transformation, investment, growth, and efficiency plans. She also leads the creation and delivery of technology strategy and roadmap to support company-wide digital aspirations to pivot existing business or enter new tech-enabled sectors.
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