Sonia Carr

Sonia Carr is an experienced digital marketing and social media professional, currently serving as the Creative, Media & Social Director at Majid Al Futtaim since January 2023. Prior to this role, Sonia held notable positions such as Head of Digital & Social Media at DP World, Director of Social Media EMEA at Hilton, Global Head of Content and Social Media at Emirates, and Head of Digital Marketing for Europe at Mondelēz International, where strategic brand-building for renowned brands like Cadbury and Oreo was a key focus. Sonia also gained valuable experience as Senior Manager, Online at AXA UK and Group Online Manager at Laing O'Rourke. Academic qualifications include a BA Hons in English Literature and Creative Writing from the University of East Anglia and a Master's in Internet Communication from the University of Canberra.