Jennifer Lui

Jennifer Lui is an accomplished entrepreneur and designer with extensive experience in the fashion and retail industries. As the Shop Owner of Baba's House since August 2021, Jennifer focuses on honoring Asian-American childhoods through nostalgic cuisine. In addition, Jennifer founded Intwined Goods, specializing in handmade items, and serves as Event Manager for Make it Mariko. Jennifer's experience also includes roles as Retail Curator for Undiscovered SF, Freelance Fashion Stylist and Personal Shopper, Designer/Owner of Intwined, and a previous ownership role at Seasoned, which curated vintage goods. Early career positions at Levi Strauss & Co and Tart Collections involved merchandising and design responsibilities. Jennifer holds an Associate of Arts Degree in Product Development from the Fashion Institute of Design and Merchandise.