Willem van der Oest

Willem van der Oest is an accomplished creative professional with extensive experience in copywriting and creative direction spanning over four decades. Currently serving as a Senior Copywriter at Make Marketing Magic since April 2024 and co-founder and head writer at Jongbelegen since September 2019, Willem's career includes roles as Creative Director and Senior Copywriter at WimWim, Chief Concept and Copy at Redbone, and owner at TulipWorks. Previous positions held include Creative Director at Lowe and Partners, NB-com, and a comprehensive tenure at TBWA and Saatchi & Saatchi, where creative management and strategy were pivotal. Throughout this career, strong expertise in developing creative concepts, strategy, and innovative copywriting has been consistently demonstrated.