Benedetta Balbo di Vinadio

Benedetta Balbo di Vinadio is an accomplished marketing professional with extensive experience in the cosmetics and beauty industry. Currently serving as Marketing Manager at MAC Cosmetics since September 2022, Benedetta focuses on strengthening brand equity and positioning within the Italian market. Previously, Benedetta held several key roles at Clinique, including Trade Marketing Manager and Consumer Marketing Manager, overseeing various aspects of marketing strategy across retail and e-commerce channels. Earlier experience includes product management at Vichy Laboratoires and L'Oréal, as well as roles in marketing and communication with the Cámara de Comercio Italiana del Perú and research assistance at SDA Bocconi School of Management. Benedetta holds a double degree in International Management from Fudan University and Università Bocconi, along with a Bachelor of Business Administration from Università Bocconi.