Aikumis Sydykova

Aikumis Sydykova currently serves as the Global Social & Paid Media Project Manager at MAKE UP FOR EVER, where responsibilities include shaping the brand's global social media strategy, managing social accounts across platforms, coordinating with local teams, and executing digital campaigns. Aikumis is also a lifestyle and beauty content creator with a significant following on Instagram and TikTok. Previous experience includes roles as an International Social Media Project Manager Assistant for Parfums Christian Dior and Digital Content Manager at Instagram, as well as research positions at Nazarbayev University. Aikumis holds a Master of Science in Marketing Management from EDHEC Business School and a Bachelor of Arts in Economics from Nazarbayev University.