Palash Arora

Palash Arora is a seasoned marketing professional with extensive experience in brand and category marketing, currently serving as Lead - Brand & Category Marketing at MakeMyTrip since February 2020. Palash has successfully driven 100% year-over-year growth through innovative demand generation activities for new categories and has planned and executed award-winning brand campaigns across digital and social media platforms. Previous roles include Brand Lead and Marketing Lead at Capillary Technologies, where Palash maintained brand visibility and developed Go-to-Market strategies, as well as serving as Regional Sales Manager, responsible for client acquisition. Palash began a career in sales and marketing with internships at IBM, Havells India Ltd, and INMAS (DRDO). Palash holds an MBA in Marketing and Operations from the Management Development Institute, Gurgaon, and a B.Tech in Electronics and Communication Engineering from Delhi College of Engineering.