Vipula Keny is currently the APAC Lead - Senior Analyst for Marketing Insights & Measurement at MakerLabs @ Google, where they leverage analytical tools to explore consumer behaviors and campaign performance. Previously, Vipula served as a Marketing Analyst at Google India, deployed by OLIVER Agency, and as a Social Media Analyst at Zee Entertainment Enterprises Limited, contributing to market insights and strategies. Vipula’s educational background includes a PGDM in Mass Communication and a Bachelor's in Mass Media with a focus on Journalism. They have also pursued internships across various media outlets, enhancing their skills in content management and social intelligence.
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