José Luis Aguilar Diaz

Commercial Head Of Non Food at Makro Nederland

José Luis Aguilar Diaz has a diverse work experience in various leadership roles in the retail industry. José Luis has served as the Commercial Head of Non-Food at Makro Nederland since 2023. Prior to that, they were the Country Manager for the European Union at Lowe's Companies, Inc. from 2021 to 2023, where they led the newest Sourcing Office and created business opportunities for European manufacturers.

From 2019 to 2021, José worked as the STO Transformation Office Director at Makro Group, where they implemented effective strategies for business transformation in five countries and achieved significant accomplishments, including increasing the target customer group share and generating incremental sales.

Before that, they held the position of Chief Commercial Officer at Organización Soriana from 2018 to 2019, where they delivered exceptional performance in managing commercial operations and achieved key accomplishments such as increasing sales and optimizing cash flow.

José also has experience working at Makro Atacadista S.A., Accenture, Groupe Carrefour, Sam's Club, and Walmart Brasil in various leadership roles, where they played integral roles in the development and execution of business strategies, increasing sales and profitability, and implementing operational improvements.

Overall, José Luis Aguilar Diaz has a strong background in commercial strategy, business transformation, and operational management in the retail industry.

José Luis Aguilar Diaz pursued an EMBA degree from the Rotterdam School of Management, Erasmus University from 2023 to 2024, with a focus on Business, Management, Marketing, and Related Support Services. Prior to that, they obtained a Bachelor's degree in International Marketing from the Universidad Tecnológica de México, which they completed from 1993 to 1997.

In addition to their formal education, José Luis Aguilar Diaz has also acquired several certifications throughout their career. José Luis obtained a certification in "Digital Transformation Tips" from LinkedIn in August 2020. Furthermore, they received a certification from Walmart's "Walton Institute of Retail" in February 2000. José Luis Aguilar Diaz has also completed a course on "Effective communication skills" at Dale Carnegie Training.

Furthermore, José Luis Aguilar Diaz has obtained certifications in "Green Belt Six Sigma Methodology" from Walmart Stores Inc and "Strategic negotiation" from Richard Hessler Furk in 2014. Details regarding the exact months and years of attainment are not specified for the latter two certifications.

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