Dr. Bisera Lakinska

Dr. Bisera Lakinska, MBA, currently serves as the Head of Marketing and Communications at Malaffi (Abu Dhabi Health Information Exchange) since December 2018, previously holding the position of Marketing and Communications Manager. With extensive experience in strategic marketing, Dr. Lakinska developed a comprehensive three-year marketing strategy while at the National Reference Laboratory from May 2015 to November 2018, enhancing the company's visibility and brand image. Early career roles include Marketing and Business Development Manager at Dental Arabia Middle East and Head of Corporate Marketing at Promedika, where Dr. Lakinska was instrumental in establishing marketing strategies and frameworks. In addition to hands-on marketing roles, Dr. Lakinska's diverse background includes work as a dentist and a medical assistant, complemented by a Master's in Executive MBA and ongoing education in AI in Healthcare from Harvard Medical School.