Alice Middleton

Alice Middleton is a seasoned business development professional with extensive experience in the leisure and hospitality sectors. Currently serving as the Group Business Development Manager at Malhotra Group PLC, Alice is responsible for enhancing pre-booked sales across a diverse portfolio of leisure sites through B2B networking and innovative promotions. Previous roles include Sales & Events Manager at DV Leisure, where Alice played a key role in venue openings and showcased corporate events, and Business Development Manager at Pepperells Solicitors, which marked a challenging transition to a new industry during the COVID-19 pandemic. Alice also held senior positions at The Deltic Group and Novus, where responsibilities included team management, training in sales techniques, and driving sales performance. Alice holds a Bachelor's degree in English Language and Literature from Newcastle University.