Aurora Kroon is a seasoned visual communication expert with extensive experience in brand development and strategic communication. Currently serving Malmö stad since May 2023, Kroon focuses on enhancing the city's visual brand for sustainability and inclusivity. Previously, Kroon held roles as Creative Director at Sense/Make, where the emphasis was on helping organizations navigate change and as Founder of Regenerative Minds, advocating for regenerative systems. Additional notable positions include Global Art Director at Sproud, Creative Director at Bonnier News Brand Studio, and Art Director at various media companies, with a strong foundation in editorial design. Kroon's educational background includes studies at Hyper Island and Lund University, culminating in a Master's degree in Media.
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