Amy Shen

Amy Shen is a Social Media Manager for the Benelux region at Malt, where responsibilities include leading social media strategy, developing localized content, coordinating cross-market campaigns, and analyzing performance across multiple countries. Previously, Amy served as Social Media Manager for the Netherlands, achieving significant engagement growth on both Instagram and LinkedIn. Amy's experience also includes an internship where a focus on localizing global social media content resulted in notable engagement increases. In addition, Amy is an independent content creator on TikTok, generating over 1 million views and gaining more than 100k followers. Prior roles include a Data Analyst position at Link HRM B.V. and a Marketing Intern at GoGoDutch BV, where skills in data analysis, market research, and marketing were developed. Currently, Amy is pursuing an International Bachelor of Communications and Media at Erasmus University Rotterdam.