Edith Burghofer-Skorpik

Edith Burghofer-Skorpik is an experienced marketing professional currently serving as the Global Head of Brand & Digital Strategy at MAM Baby since August 2020. In this role, Edith defines global strategic brand positioning and consumer-centric communication while supporting local market adaptations and supervising 14 local marketing teams. Previously, Edith held various positions at L'Oréal from 2013 to 2020, culminating in the role of Marketing Director, where responsibilities included developing strategic visions for brands, optimizing marketing budgets, and managing teams focused on digital acceleration. Edith's marketing journey began with internships at L'Oréal, and prior experience includes roles in sales, promotion, and assisting financial auditors. Academic credentials include a Master of Science in Marketing Communication Management from Copenhagen Business School and a Bachelor of Science in International Business Administration from WU Vienna.