Prof. Dr. Anita Zehrer is a seasoned academic and leader in the fields of economics and tourism, holding multiple prestigious positions at MCI | The Entrepreneurial School® since 2005. As Leiterin F&E Wirtschaft und Gesellschaft and Leiterin Zentrum Familienunternehmen, Anita Zehrer contributes significantly to research and development. Additionally, the role of Deputy Head and Professor in MCI Tourism, along with responsibilities as Stv. Leiterin Hochschulkollegium and Stv. Leiterin MCI Tourismus, showcases a strong commitment to academia. Prior experience includes a researcher position at EURAC - European Academy of Bolzano from 2003 to 2005. Educational qualifications include a Habilitation in Betriebswirtschaftslehre from the Catholic University of Eichstätt-Ingolstadt and a Doctorate in Social and Economic Sciences from Universität Innsbruck.