FL

Felicia L.

Senior Commercial Manager, Memberships at Manchester United

Felicia L. has a diverse range of work experience in various industries. Felicia started their career as a Vice President at LEO Club, where they organized fundraising campaigns and liaised with professional corporations. Felicia then interned at Messrs. Chooi & Company, shadowing senior lawyers and gaining familiarity with court etiquettes. Felicia also worked as a Legal Advisor at the BPP Legal Advice Clinic, providing legal advice and drafting legal opinions.

Moving into the digital marketing field, they joined THG as an E-commerce Country Manager for Lookfantastic Malaysia and Singapore. In this role, they managed the P&L results, developed growth strategies, conducted data analysis, and executed marketing campaigns across various channels. Felicia went on to become a Senior Territory Manager, overseeing the trading and marketing strategy for Lookfantastic in Japan, Korea, Southeast Asia, and the Middle East. Felicia successfully delivered various sales events, optimized conversions, and improved P&L growth.

Felicia then joined THG Ingenuity as a Digital Strategist Lead, focusing on applying digital and creative processes for clients in the retail industry. Their responsibilities included researching, analyzing, identifying opportunities, client servicing, and collaborating with the UX team for optimal delivery. Felicia also contributed to the expansion of THG Ingenuity into different markets.

Most recently, Felicia joined Manchester United as a Senior Commercial Manager, specializing in memberships. Their role involves managing commercial strategies related to memberships and ensuring the best customer journey on the club's websites.

In addition to their professional roles, Felicia has also been actively involved in extracurricular activities during their time at the University of Sheffield and AIESEC Sheffield, where they held positions such as Worldwide Universities Network Assistant, International Office Ambassador, and Head of Communications.

Overall, Felicia L. has a strong background in marketing, e-commerce, digital strategy, and legal advice. Felicia has demonstrated a track record of success in driving growth and delivering results in their previous roles.

Felicia L. has a diverse education history in the field of law. Felicia began their education in 2006 at Sri Bestari, where they obtained a Malaysian Certificate of Education (SPM). In 2011, they attended Taylors College Sri Hartamas to pursue Cambridge A-Levels.

Felicia continued their studies at HELP University in 2012, where they obtained a Bachelor of Laws (LLB) degree. Following this, Felicia enrolled at The University of Sheffield in 2013 for further studies in law, resulting in the achievement of a Bachelor of Laws (LLB) degree in 2015.

Additionally, Felicia obtained several certifications to enhance their skills and knowledge. In 2014, they obtained the Westlaw UK Basic Certificate from Thomson Reuters. Felicia also completed the Westlaw UK Advanced Certificate in the same year. In 2015, Felicia obtained the Skills for Work certification from the University of Sheffield. Furthermore, they possess EF Education First certifications in English language proficiency, specifically the EFSET EXPRESS High Proficiency (CEFR C1/C2) and the EFSET PLUS 72 Proficient (CEFR C2) (IELTS equivalent to 8.5-9.0). However, the specific months and years of obtaining the EF Education First certifications are not provided.

To further their legal education, Felicia pursued a Master of Laws (LLM) degree at The University of Sheffield in the field of Corporate and Commercial Law from 2015 to 2016. Subsequently, they attended BPP University, Manchester in 2016 to complete the Bar Professional Training Course (BPTC), focusing on law.

Overall, Felicia L. has a well-rounded education background in law, consisting of multiple degrees and certifications that demonstrate their dedication to professional growth and expertise in the field.

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Timeline

  • Senior Commercial Manager, Memberships

    July, 2023 - present

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