Kate Reid (nee Appleby)

Senior Associate Partnership Director at Manchester United

Kate Reid (nee Appleby) has had a diverse work experience in various roles and companies.

Kate started their career in 2009 at PwC as a Business Recovery employee, where they successfully managed accounts of multi-million pound firms by communicating with debtors and creditors and ensuring timely fund transfers.

In 2010, Kate interned at BT as part of the Global Services Marketing team, where they negotiated and delegated a marketing budget of £500,000 within the Transport, Utilities, and Entertainment sector. Kate also worked with a large team to update bt.com and promote BT services for the 2012.

After their internship, they joined BT Wholesale in 2011 as part of the Business Management Graduate Scheme. During this challenging graduate role, they devised a marketing plan for BT's wholesale products, conducted in-depth market research to identify international business opportunities, and set up social media platforms to increase external awareness of the business area.

In 2012, Kate moved to BT as a London 2012 Executive Assistant, responsible for supporting the growth and development of the company during the London 2012 period. Kate then transitioned to the role of Global Portfolio Marketing Manager, where they contributed to the company's marketing strategies.

From 2014 to 2016, they worked at BT as an Acquisition Marketing Manager (Direct Marketing), overseeing direct marketing strategies for customer acquisition.

Since 2016, Kate has been working at Manchester United, initially as a Partnerships Marketing Manager, and currently as an Associate Relationship Director. Their responsibilities include managing partnerships and developing relationships to support the organization's objectives.

Overall, Kate Reid has demonstrated a strong background in marketing, project management, and business development within the sports, telecommunications, and professional services industries.

Kate Reid (nee Appleby) attended Ilkley Grammar School from 2002 to 2007, where they pursued their A Levels in Economics, English, and Sociology. Later, from 2008 to 2011, they enrolled at the University of Birmingham, where they completed their degree in Business Management with Communications. During their time at the university, Kate specialized in various subjects such as International Marketing, PR, Marketing Communications, Economics, Advertising, and Entrepreneurship.

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