Cassandra Joan Loo

Cassandra Joan Loo is a seasoned digital marketing professional with extensive experience in social media management and strategy. Currently serving as the Digital Marketing Manager (Social Media) at Mandai Wildlife Group since November 2021, Cassandra leads social media marketing initiatives across various platforms including Facebook, Instagram, TikTok, YouTube, and LinkedIn. Previous roles include Social Media Manager at eg+ worldwide and Social Marketing Lead at Meet Isaac, where management of campaign strategies and brand growth, including work with major clients such as Starbucks Singapore and Garmin Singapore, was key. Cassandra also has a background as an Assistant Trainer at Restorative Practices Singapore, contributing to social enterprise initiatives. Cassandra holds a Bachelor’s Degree in Psychology and Communications from the University at Buffalo and a diploma from Temasek Polytechnic.