Ignacio Hoyos

Ignacio Hoyos is the Chief Customer Officer at MANGO, a position held since January 2022, where responsibilities include leading a transformation focused on a customer-centric vision, integrating data-driven approaches across product design, retail, eCommerce, and brand communications. With a background in digital business consulting as Managing Director at BeRepublic and expertise in various industries such as banking, retail, and hospitality, Ignacio has successfully driven projects in digital strategy, customer experience, and CRM. Previous roles include Corporate Director of CRM & Loyalty at NH Hotel Group, where a comprehensive CRM strategy was implemented, and positions in brand marketing and market research at Meliá Hotels International. Ignacio holds multiple business and marketing degrees, including recent studies at MIT Sloan School of Management.