Vivi Costa

Vivi Costa is an experienced Senior Data Analyst currently at Manifest since July 2023, previously holding various roles at VMLY&R from April 2017 to July 2023, including Manager of Innovation & Data and Senior Analyst. At VMLY&R, Vivi collaborated with clients across diverse industries, optimizing user experience and deriving insights through site audits, measurement frameworks, and A/B testing. Prior experience includes a role as SEO and Social Media Analyst at Blueprint Digital and an internship at HW Creative Marketing, where social media management and content creation were key responsibilities. Additionally, as a Global Marketing Intern at Hyundai Engineering & Construction Co., Ltd., Vivi focused on project research for the Latin American market. Vivi holds a Bachelor of Business Administration in Marketing from the University of Georgia and attended Yonsei University for summer studies in contemporary Korean culture.