Aaron Lai, CFA

Director of Data and Analytics at Manifest MedEx

Aaron Lai, CFA has a diverse work experience spanning over several industries. Aaron currently holds the position of Director of Data and Analytics at Manifest MedEx since May 2022. Prior to this, they worked at PwC as a Senior Manager, Technology Consulting, Payer Analytics from November 2019 to April 2022.

Before joining PwC, Aaron held the role of Director, Strategic Analytics at Castlight Health from August 2017 to November 2019. During their time at Castlight Health, they focused on evidence-based healthcare analytics and developed various models and studies to understand customer behavior and satisfaction.

From December 2010 to August 2017, Aaron worked at Blue Shield of California as a Senior Manager, Market Analytics. In this role, they built predictive models to improve MAPD HEDIS and conducted research on the cost-effectiveness of prescription drugs. Aaron also created innovative dashboards using internal and external data to drive acquisition and retention strategies.

Aaron's career started at Wells Fargo as a Principal Consultant from August 1997 to April 2001. Aaron then joined Charles Schwab, where they held two different roles. Aaron first worked as a Senior Credit Analyst from August 2003 to September 2005, focusing on credit risk assessment and formulating risk policies. Later, they became a Manager, Database Marketing from March 2001 to August 2003, where they used clustering and segmentation techniques to uncover cross-selling opportunities and developed targeting and forecasting models.

Prior to Wells Fargo and Charles Schwab, Aaron worked at Bank of America as a VP and Senior Quantitative Research Associate from September 2008 to November 2010, and as a VP of ATM/eCommerce Analytics from May 2006 to September 2008. Aaron also had a brief role at MRM Worldgroup as an Analytic System Manager from October 2005 to May 2006, where they managed the reporting and analytics of a global advertising program.

Overall, Aaron Lai, CFA has a strong background in data analytics, strategic planning, and evidence-based healthcare, with extensive experience in various roles across different organizations.

Aaron Lai, CFA has a diverse education history. Aaron obtained a Master of Science (M.Sc.) degree in Evidence-based Healthcare from the University of Oxford in 2013. Prior to that, they also earned another M.Sc. degree in Sociology from the same institution in 2009.

In addition to their postgraduate studies, Aaron holds an MBA degree in Finance from the Purdue University - Krannert School of Management. This degree was obtained between 1995 and 1997. Aaron also completed their undergraduate studies and earned a Bachelor of Science (B.Sc.(Hons)) degree in Finance from the City University of Hong Kong in collaboration with the University of London. This degree was obtained from 1990 to 1994.

Alongside their formal education, Aaron has obtained multiple certifications. Aaron became a Chartered Financial Analyst (CFA) in 2002, certified by the CFA Institute. Aaron has also completed various online courses, including "Giving Your Elevator Pitch," "Developing Business Acumen," and "Preparing for Your Review" from LinkedIn, as well as several data analytics and artificial intelligence courses from PwC, such as "Data and Analytics: Data Wrangling," "Data and Analytics: Data Insights," "Artificial Intelligence: Machine Learning," "Business Analytics: Data Insights," "Business Analytics: Data Wrangling," and "Data Tools and Visualization." These certifications and courses reflect Aaron's commitment to continuously enhancing their skills and knowledge in their field.

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