Mitzi Yvonne Santos Taruc

Manila Broadcasting Company holds the distinction of being the pioneer broadcast institution in the Philippines. Taking over the reins of Heacock-owned KZRH following World War II, Don Manolo Elizalde had a new studio built atop the Insular Life Building on Plaza Cervantes within 40 days after Liberation, and by July 4, 1946, was ready for the inauguration of Manuel Roxas as first President of the Second Philippine Republic. With William Dunn at the helm, professional announcers were taken on board to train Filipino counterparts. A sister station, DYRC, opened in Cebu, and just after three years, MBC went on simultaneous nationwide broadcast – becoming the first station to reach audiences as far north as Basco, and as far south as Jolo. Throughout the 50’s and the 60’s, MBC established itself as the leading news and entertainment station in the country – a distinction it holds until today. In 1975, MBC crossed over to the FM band, with the opening of DZMB, now known as the top-rating 90.7 Love Radio. Upon the initiative of current MBC Chairman Fred J. Elizalde, the network has continued to expand its reach, with the addition of 101.1 Yes The Best, 96.3 Easy Rock, Aksyon Radyo, and Radyo Natin. Believing that grassroots entertainment links our country in the way Filipinos know best, MBC has also ventured into special events and continues to provide radio listeners with a diverse array of activities that enhance their sense of community and pride in being Filipino. Today, with over 200 stations throughout the archipelago, Manila Broadcasting Company is the largest broadcast network in Asia, and is proudly at the top of the ratings. MBC likewise continues to be a witness to Philippine history as it unfolds, while maintaining the highest standards of broadcast excellence.