Alys Mitchelmore

Alys Mitchelmore has a diverse work experience across various companies and roles. Alys recently joined ManiLife in 2022 as the Head of Marketing. Prior to that, they worked at Gü Puds from 2020 to 2022 as a Senior Brand Manager, where they led the UK Marketing Team and achieved growth in brand share and penetration. Alys also launched a new chilled Direct to Consumer model and delivered successful advertising campaigns. Before Gü Puds, they worked at Premier Foods from 2017 to 2020. In this role, they were a Senior Brand Manager for Loyd Grossman, leading product development, brand positioning, and business case for a healthy and vegan product range. Alys also served as an International Brand Manager for Cadbury Cake & Mr. Kipling, where they led brand strategy, innovation, and licensing agreements in key international markets. Prior to their time at Premier Foods, they were a Marketing Executive at McDonald's from 2016 to 2017, where they planned and managed campaign strategies. Alys started their career as a Campaign Assistant at Leo Burnett in 2015, followed by roles at UBM plc as an Event Assistant and The Shepherd's Hut Retail Company Ltd as a Marketing and Event Manager. Alys also completed an internship with the Sustainability Management team at Willmott Dixon Interiors. Overall, Alys has a solid background in marketing and brand management, with experience in leading teams, product development, strategic partnerships, and successful campaign execution.

Alys Mitchelmore's education history begins with a Mini MBA in Brand Management, which they obtained from the Marketing Week Mini MBA with Mark Ritson in 2021. Prior to that, they attended The University of Manchester from 2010 to 2014, where they earned a Bachelor of Science degree in Geography with International Study. During their time at Manchester, they also studied abroad at the University of Amsterdam from 2012 to 2013, obtaining a Bachelor of Arts degree in the same field. Alys has obtained additional certification in Mini MBA in Brand Management from the Marketing Week Mini MBA with Mark Ritson in December 2021.