Zoe Kharasch

Zoe Kharasch has a diverse work experience in various marketing roles in the pet industry. Zoe currently works as a DTC Marketing Manager at Compana Pet Brands. Previously, Zoe founded and served as the Executive Director of Newman Nation: Senior Pets United, where they rescued over 300 at-risk senior cats and dogs and managed a network of over 100 fosters and volunteers. Zoe also handled social media strategy, website development, donor engagement, and financial management for the organization.

Zoe has also worked as the Director of Marketing at Tucker's Raw Frozen, where they executed paid social and paid search campaigns, managed e-commerce sites, and developed content and promotional calendars. As a Freelance Marketing Manager at Heartland Animal Shelter, they created and managed content across various marketing channels, posted daily content on social media platforms, and distributed email newsletters.

Zoe's experience also includes working as a Social Media & Digital Marketing Strategist at Stella & Chewy's, where they developed content calendars, optimized blog content for SEO, and provided monthly reports for senior leadership. Zoe started their career at Bentley's Pet Stuff, initially as a Store Associate and later as a Marketing Coordinator, where they executed digital marketing tactics, coordinated promotional calendars, and trained store staff on marketing strategies.

Zoe Kharasch obtained a Bachelor's degree in Animal Sciences from the University of Illinois Urbana-Champaign, where they studied from 2013 to 2017. In addition to their formal education, Zoe has also obtained several certifications in various fields. Zoe graduated from the Ambassador Academy at AspireIQ in February 2021 and became a Google Analytics for Beginners certified professional in November 2022. Zoe also holds certifications in Digital Marketing, SEO, and Content Marketing from HubSpot Academy, which they obtained in November 2022, June 2022, and December 2020, respectively.