Craig Etheridge is a seasoned digital marketing executive with extensive experience across various roles in the advertising and marketing industry. Currently serving as the Director of Digital Marketing for North America at ManpowerGroup, Craig leads digital initiatives for a global workforce solutions company. Previously, Craig held significant positions such as Advertising Marketing Leader at Firefly, where innovative mobility-based advertising solutions were developed, and Director of Advanced Platform Data Solutions at Effectv, where digital marketing strategies were crafted for diverse clients. Craig's experience also includes leadership roles at BrabenderCox, USA TODAY NETWORK, and The Weather Company, focusing on sales, marketing, and strategy development in digital and mobile advertising. Craig holds a BA in Political Science and Geospatial Science from Radford University.
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