Maureen Callahan

Maureen Callahan is a seasoned marketing professional with extensive experience in strategic planning and lifecycle marketing, currently serving as Senior Director of Global Consumer Moments & 365 Marketing at Nike since June 2019. At Nike, Maureen is recognized as an expert in membership lifecycle marketing, leading a global team to enhance member loyalty and retention. Prior experience includes roles at Rauxa as Associate Director of Strategic Planning, executing successful lifecycle programs for notable clients like Alaska Airlines and Amazon Marketing Services, and serving as a Senior Strategic Planner at Sticks LLC. Maureen's consultancy, Maureen Callahan LLC, focused on consumer insights for major brands such as Adidas and SAXX Underwear. Earlier career stages involved data strategy and account planning at Hyper Island and Cactus, respectively. Maureen holds a Graduate Certificate in Digital Data Strategy from Hyper Island and a BSBA in Business and Marketing from the University of Denver.