Reed Stith

Scaling Up Certified Coach at MAGNET

Reed Smith has extensive experience in the field of industrial sales, marketing, and growth strategy. Reed'smost recent role is as a Scaling Up Certified Coach at MAGNET: The Manufacturing Advocacy and Growth Network, where they provide coaching and guidance to help businesses achieve growth and innovation through marketing, sales, and product commercialization. Prior to this, they served as a Strategy and Performance Coach at the same organization. Reed also worked as a Senior Growth Advisor, Marketing and Sales, at MAGNET, where they led the strategy and execution of marketing and sales services. Reed has also worked as an EOS Implementer, using specialized tools and methods to guide leadership teams in achieving desired growth.

Before their time at MAGNET, Reed held various roles, including a Growth Evangelist at SalesProcess360, where they assisted industrial manufacturers and distributors in improving their sales processes and achieving ROI from investments in CRM systems. Reed also served as the Principal at Authentic Growth Services, working with B2B manufacturers, distributors, and rep firms to drive growth through product development, inbound marketing, and sales team improvement. Additionally, Reed has experience as the Marketing Director and Head of Marketing at SSP Corporation, where they were responsible for product marketing, digital marketing, voice of customer research, and sales team management.

Earlier in their career, Reed worked as a Growth Specialist at Caxton Growth/Lazorpoint, conducting primary research to develop go-to-market strategies for industrial manufacturers and distributors. Reed also served as the President/Owner at Industrial Distribution Consultants, Inc., where they focused on channel strategy, industrial sales, marketing, and demand generation. Lastly, Reed has experience at Parker Hannifin as the Director of Distributor Development, where they led initiatives to drive innovative growth, such as the creation of the Parker Store and Hose Doctor models.

Overall, Reed Stith has a strong background in helping industrial organizations achieve growth through strategic marketing, sales process improvement, and effective leadership.

Reed Stith has pursued higher education in various fields. Reed obtained a Bachelor of Arts (BA) degree in Communications from Cleveland State University. Following that, Reed attended Texas A&M University, where they focused on Managing Industrial Distribution for Manufacturers. Additionally, Reed attended the Weatherhead School of Management at Case Western Reserve University and earned a Master of Business Administration (MBA) degree with a specialization in Marketing.

In terms of certifications, Reed Stith obtained the following:

- Scaling Up Certified Coach from Scaling Up Coaches in March 2022

- Delivering Sales Services from HubSpot in April 2020

- Blue Belt Coach for New Product Blueprinting from The AIM Institute in 2015

- Education for Ministry from the University of the South in May 2008

- Registered Corporate Coach from the Worldwide Association of Business Coaches in 2006

- HubSpot Sales Software from HubSpot Academy in September 2020.

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