Scott Erickson serves as the CEO and Principal Brand Strategist at Manufaktur Marketing, providing expertise in brand strategy, customer experience, and multi-channel marketing since November 2016. Previous roles include Chief Marketing Officer at Picnic and Vice President of Marketing Strategy at Resonance, where Scott led destination marketing practices for various organizations. Spanning over a decade at Microsoft, Scott held multiple senior leadership positions, culminating in the role of General Manager for HoloLens and overseeing significant marketing strategies for products such as Xbox and Bing. Scott's educational background includes degrees from Cornell University, Northwestern University's Kellogg School of Management, and the University of Puget Sound, along with certifications in digital marketing.
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