Alvis Lam is a digital marketer with both agency and in-house experience, currently serving as the MarTech Analytics & Segmentation Manager at Manulife. Alvis has previously held roles such as Assistant Manager of Digital Omni-Channel Activation at Cathay Pacific Airways and Digital Analyst at FiveStones. With a strong proficiency in various digital solutions from Adobe, Google, and DoubleClick, Alvis is skilled in performance marketing, web analytics, and audience segmentation. Alvis has also completed degrees in Global Business Systems Management and participated in multiple student exchange programs.
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