Lorenzo Francesco Lanati

Senior Sales Account at Manzoni Advertising

Lorenzo Francesco Lanati has varied work experience in sales and account management roles within the media industry. Lorenzo Francesco most recently worked at A. Manzoni & C. S.p.A. as a Senior Sales Account for Grandi Clienti Lombardia, focusing on radio, brandcast, and event entertainment and sports. Prior to that, they worked at CAIRORCS MEDIA as a Senior Sales Account for agenzie and Centri Media gruppo Dentsu Aegis, specializing in TV and Addressable TV. Before that, they were at ViacomCBS as a Senior Sales Account for agenzie and Centri Media gruppo WPP, where they handled TV, Addressable TV, and events such as MTV Video Music Awards and MTV Europe Music Awards. From 2008 to 2013, Lorenzo worked at Condé Nast Italia as a Key Account Sales representative for agenzie and Centri Media gruppo WPP, responsible for AD, Condé Nast Traveller, GQ, L’Uomo Vogue, Vanity Fair, Vogue, and Wired. Lorenzo Francesco also held Key Account Sales positions at PRS Mediagroup and Open Media srl, both with a focus on the nautical industry. Lorenzo's career began at Extramedia 98 srl as a Junior Key Account, where they gained foundational experience before progressing to more senior roles.

Lorenzo Francesco Lanati's education history includes attending the Istituto Europeo di Design from 2006 to 2007, where they pursued a degree in Marketing Product and Sales Management with a focus on Pubblicità (Advertising). Prior to that, from 2004 to 2005, they also attended the same institute, studying Marketing, Comunicazione e Pubblicità (Marketing, Communication, and Advertising). Before entering the Istituto Europeo di Design, they completed their high school education at the Liceo Classico Norberto Rosa, obtaining a Diploma di maturità (High School Diploma) in the year 2000.

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Timeline

  • Senior Sales Account

    September, 2022 - present