Sveva Manfredini

Sveva Manfredini has a diverse work experience, with their most recent position being a Senior Digital Account at A. Manzoni & C. S.p.A. since April 2023. In this role, they manage over 200 clients in the Lombardy region, specifically in the beauty and tech industries, and handles the relationships with new and existing customers.

Prior to their current role, Sveva worked as a Senior Sales Manager at TripleLift from December 2022 to March 2023, where they built strong relationships with key advertisers, media agencies, and trading desks while developing leads and building the pipeline.

Before that, they were an Enterprise Sales Manager at Outbrain in July 2022, where they focused on cultivating relationships with Enterprise direct brands managed by media agencies and driving the customer relationship process.

From June 2021 to June 2022, Sveva worked as a Sales Manager at Invibes Advertising, where they were responsible for the business development and growth of the company's Italian headquarters, reporting directly to the Country Director.

Sveva also held the position of Business Developer at Next 14 from October 2019 to June 2021, leading business processes and selling in-store sensors and branding campaigns to independent agencies and direct advertisers.

Additionally, Sveva worked at DoveConviene - ShopFully International Group as a Media Agency Manager from February 2019 to October 2019, where they focused on evangelizing partner companies about the digital scenario and the company's value propositions while also selling digital flyers and interactive formats. Prior to that, they worked in the same company as a Strategic Partnerships Manager from September 2015 to January 2019, playing a key role in evaluating customer experiences and identifying growth strategies.

Sveva began their career as part of the Retail Career Program at Calzedonia Group in May 2015, where they maximized sales results and profitability for stores in their assigned district.

Sveva also gained early work experience as an Internship Student at INDIANA PRODUCTION from May 2013 to July 2013, where they kept management informed through special reports and maintained professional knowledge through educational workshops and networking.

Sveva Manfredini's education history begins with their high school diploma from LSS Leonardo Da Vinci, where they studied in the Scientific High School - Bilingual Section (English-French) from 2005 to 2010. Sveva then pursued a Bachelor's degree in Political Science at Università Cattolica del Sacro Cuore from 2010 to 2014, specializing in Social and Political Communication Studies. Following their undergraduate studies, Sveva attended Master Publitalia from 2014 to 2015, where they completed a Master's degree in Marketing, Digital Communication & Sales Management.

In addition to their formal education, Sveva has also obtained several certifications to enhance their professional skills. These include Confcommercio Start Pack from FORMATERZIARIO in March 2023, Social Media Strategy & Streaming from The Orchard in March 2023, Music Marketing Management and Communication from Santeria S.p.A. in February 2023, Marketing Foundations from The Trade Desk in December 2022, Unconscious Bias from LinkedIn in December 2022, Professional Goldsmith Course from Scuola Orafa Ambrosiana di Luca Solari in July 2022, Hobby Goldsmith from Scuola Orafa Ambrosiana di Luca Solari in July 2021, Digital Marketing Skills from IAB Italia in April 2021, ShopFully Sales Academy from Cegos Italia in September 2019, Basics of Cooking from La Scuola de La Cucina Italiana in April 2018, English Conversation Class from London eye school Callan method in June 2014, and DELF B2 from Institut français Italia in May 2009.