Barbara Fernandez is an accomplished professional specializing in strategy, innovation, and digital transformation. They currently serve as Adjunct Faculty at IE University and Head of Insur_space at MAPFRE, focusing on disruptive innovation and new business models. Previously, Barbara held various positions at Ferrovial, including Head of Business Innovation Liaison, where they managed high-stakes strategy and innovation projects in multiple sectors. With a strong educational background, including studies at Esade and MIT Sloan School of Management, Barbara combines expertise in behavioral economics with user-centric approaches to drive growth and change.
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