Carmen Santamaría Toledano is a seasoned digital marketing professional with over 20 years of experience, specializing in online marketing strategies across various reputable agencies and consultancies including MAPFRE, Shackleton, and MarketersCV. Currently, Carmen serves as the Head of Digital Marketing at MAPFRE España, where they lead the strategic digital planning and execution while also providing online consulting services as a freelancer. Carmen's expertise encompasses SEO, SEM, SMM, and analytics, contributing to the growth and optimization of digital marketing initiatives for both large corporations and SMEs. Their educational background includes a Master's in Interactive Marketing and New Media, further enhancing their skills in the digital landscape.
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