Lívia Gammardella

We are a public relations firm specializing in corporate and consumer campaigns for clients across the Latin American region. Our fundamental belief: in a world of big data and automation, the ability to connect with people, to inform and persuade them of a particular point of view through relationships, evidence and discussion is more important to businesses than ever. Our expertise is based on earned influence – the ability to consistently convey a message on behalf of our clients to generate a response. The latter may involve a belief, a call to action, a new consideration or simply increased awareness. Our clients’ audiences range from consumers and employees, to business partners and local regulators. We are passionate about and absolutely committed to the region, whose societies and cultures are so diverse and whose economy is growing but which, from a PR agency perspective, remains perennially under-served. From the bustle of Mexico City to the Carnival of Rio de Janeiro, from the peace dividend in Colombia, to Chile’s start-up mentality, we believe that Latin America should represent more than a ‘line item’ next to ‘out of pockets’ on the global PR plan! Our experience from multiple developed and emerging markets brings an operating model that can exploit all the nuances of each market, in a systematic, cost-effective, consistent manner for brands wherever they are based. We don’t simply assume that our audiences’– whether they be consumers, employees, investors, business partners or regulators – are necessarily interested or aware of our clients’ propositions. The fundamental currency for this interest is ‘relevance’, we need to demonstrate the meaning and purpose of our clients’ particular message to their audiences’ lives. We do this by listening to them and understanding their interests, concerns and priorities; our task is then to connect our clients’ brands to the same. This is the essence of the ‘intersect’.