Mapfre
Laura Merino de Diego is an accomplished professional with extensive experience in data strategy, digital marketing, and innovation management across various high-profile organizations. Currently serving as Head of Data & Insights METS at MAPFRE since March 2023, Laura leads a high-performance team that supports data-driven strategies for digital channel development. Prior roles include Global Performance Manager at Renault Group, where Laura managed CRM and paid media across 16 countries, and Chief Innovation Officer at Renault Nissan Consulting, where Laura established a consulting area focused on agile transformation, achieving significant turnover in the initial year. With a solid background in business development, strategic consulting, and product management, Laura holds multiple advanced degrees in business, marketing, and e-commerce from reputable institutions.
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Mapfre
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Mapfre SA is a Spain-based company engaged in the insurance sector. The Company's activities are divided into four business units: Insurance, Assistance, Reinsurance and Global Risks. The Insurance line offers insurance policies, including life, accident, health, property and casualty and automotive insurance, among others. The Assistance line focuses on developing assistance services for insurance products, including road and travel assistance. The Reinsurance line is responsible for reinsurance activities. The Global Risks line offers integrated insurance services, such as risk prevention and protection, audit and control, for business customers. In addition, the Company is active in the management of pension funds, retirement plans and investment funds, as well as the provision of healthcare services in Spain. The Company operates in Europe, Africa, Asia and the Americas. It is a parent of the Mapfre Group.