Laura Merino de Diego

Laura Merino de Diego is an accomplished professional with extensive experience in data strategy, digital marketing, and innovation management across various high-profile organizations. Currently serving as Head of Data & Insights METS at MAPFRE since March 2023, Laura leads a high-performance team that supports data-driven strategies for digital channel development. Prior roles include Global Performance Manager at Renault Group, where Laura managed CRM and paid media across 16 countries, and Chief Innovation Officer at Renault Nissan Consulting, where Laura established a consulting area focused on agile transformation, achieving significant turnover in the initial year. With a solid background in business development, strategic consulting, and product management, Laura holds multiple advanced degrees in business, marketing, and e-commerce from reputable institutions.