Lidia Castilla Aguado

Lidia Castilla Aguado is a seasoned professional in digital data analytics and business optimization, currently serving as the Digital Data Analytics and Business Generation/Optimization Lead at MAPFRE since August 2023. Prior experience includes roles as a Digital Analytics Specialist at Allianz, where Lidia shaped analytics strategies for online marketing, and as a Digital Analytics Manager at Tenkai, focusing on Google Analytics implementation and data quality. Other significant positions held include Digital & Ecommerce Analytics Manager at PULL&BEAR and Online Web Management D.E2E Biz Analytics at Vodafone, where Lidia managed KPIs and coordinated measurement tools. Lidia's educational background includes a Master's in Business Intelligence & Big Data from MSMK and degrees in Business Administration and Marketing from Universidad Carlos III de Madrid and Universidad Rey Juan Carlos.