Mapfre
Lidia Castilla Aguado is a seasoned professional in digital data analytics and business optimization, currently serving as the Digital Data Analytics and Business Generation/Optimization Lead at MAPFRE since August 2023. Prior experience includes roles as a Digital Analytics Specialist at Allianz, where Lidia shaped analytics strategies for online marketing, and as a Digital Analytics Manager at Tenkai, focusing on Google Analytics implementation and data quality. Other significant positions held include Digital & Ecommerce Analytics Manager at PULL&BEAR and Online Web Management D.E2E Biz Analytics at Vodafone, where Lidia managed KPIs and coordinated measurement tools. Lidia's educational background includes a Master's in Business Intelligence & Big Data from MSMK and degrees in Business Administration and Marketing from Universidad Carlos III de Madrid and Universidad Rey Juan Carlos.
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Mapfre
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Mapfre SA is a Spain-based company engaged in the insurance sector. The Company's activities are divided into four business units: Insurance, Assistance, Reinsurance and Global Risks. The Insurance line offers insurance policies, including life, accident, health, property and casualty and automotive insurance, among others. The Assistance line focuses on developing assistance services for insurance products, including road and travel assistance. The Reinsurance line is responsible for reinsurance activities. The Global Risks line offers integrated insurance services, such as risk prevention and protection, audit and control, for business customers. In addition, the Company is active in the management of pension funds, retirement plans and investment funds, as well as the provision of healthcare services in Spain. The Company operates in Europe, Africa, Asia and the Americas. It is a parent of the Mapfre Group.