Julie Smartz

SVP Business Development at Maple Media

Julie Smartz has extensive experience in business development and strategic partnerships. Julie most recently worked at Maple Media as the SVP of Business Development. Prior to that, they held positions at Recurrent Ventures, where they served as the SVP of Strategic Partnerships and later as the SVP of Business Development. During their time at Recurrent Ventures, they led relationships with top industry partners and oversaw various areas such as content distribution, licensing, eCommerce, and digital partnerships.

Before joining Recurrent Ventures, Julie worked at Bonnier Corporation as the Vice President of Content Partnerships and later as the Vice President and GM of Brand Development. At Bonnier, they led the partnerships team and was responsible for licensing and distribution, strategic digital partnerships, and contract negotiation across various brands. Julie also worked at MotorTrend Group as the Vice President and GM of Brand Development, where they led the brand development division and oversaw product licensing, retail development, and integrated marketing.

Julie began their career at Mattel, where they held roles in retail development and business development. Julie was responsible for managing retail sales and building brand presence across various accounts and product categories.

Overall, Julie Smartz has a strong background in business development, strategic partnerships, and brand development across multiple industries.

Julie Smartz has a Bachelor of Science degree in Retail Management/Management from Purdue University.

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Timeline

  • SVP Business Development

    April, 2023 - present

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