George West

Senior Financial Analyst at Mapp Digital

George West is a seasoned financial professional currently serving as a Senior Financial Analyst at Mapp Digital since June 2021. Previously, George held the position of Small Business CEO at Grips USA, Inc. from January 2024 to June 2025, and worked as an Associate Financial Representative at Thrivent from May 2021 to February 2022, holding FINRA Series 7 & 66 licenses. Early career experiences include an internship at Cypress Office Properties, LLC in summer 2019 and an Administrative Assistant role at Grips USA, Inc. from June 2018 to January 2019. George graduated from the University of San Diego in 2020 with a Bachelor of Business Administration in Real Estate & Finance, following a high school diploma from La Jolla High School in 2016.

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Mapp Digital

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Mapp is a leading provider of insight-led customer engagement. Mapp has global offices in six countries. More than 3,000 companies rely on Mapp, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint and The Entertainer.


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