Ariel Lambrecht is an accomplished entrepreneur with extensive experience in the mobility and technology sectors. As the founder of Mara since October 2021, Ariel has contributed to the establishment of a cost-price marketplace. Prior to Mara, Ariel founded Grow Mobility and Yellow, both companies focused on shared bicycles and scooters across Latin America. Ariel's entrepreneurial journey began at 99, a groundbreaking ride-hailing service that became Brazil's first unicorn and was sold to the Chinese company Didi for USD 1 billion. Earlier professional experience includes a role in the Search Quality Team at Google from 2007 to 2011. Ariel holds a degree in Mechatronics and Mechanical Systems from USP - Universidade de São Paulo and has studied at Technische Universität Darmstadt.
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