Kevin Cassady

Kevin Cassady is a seasoned professional with extensive experience in analytics and financial management. Currently serving as the Vice President of Analytics at Marathon Ventures Media Sales since 2019, Kevin leads an analytics team focused on optimizing revenue for television networks and broadcast groups. Prior roles include Co-Founder and Consultant at Red Thread Families, and multiple senior director positions at Turner Broadcasting System from 2006 to 2018, where responsibilities encompassed sales analytics, revenue operations, and digital yield management. Kevin's earlier career includes key financial management roles at Time Inc., Reader's Digest, Unilever - Elizabeth Arden, and LVMH Fashion Group. Kevin holds an MBA in Finance, International Business, and eCommerce from NYU Stern School of Business, and a BS in Business Administration with a focus on Marketing and International Business from Marquette University.