Marbury Group
Heather Cordell has extensive experience in the field of media and advertising. Heather is currently working as a Senior Account Director at Marbury Group since July 2019. Prior to this, they worked at Connective Media from April 2014 to December 2019, where they held the position of Principal/Media Director. Heather'sresponsibilities included managing clients, leading teams in the development of marketing and communications strategies, and executing media campaigns. Before that, they worked at Big Picture Media Solutions as a Principal/Media Director from October 2010 to April 2014. Heather collaborated with clients and account teams to develop media strategies and executed successful media campaigns across various channels. From April 2010 to September 2010, Heather worked as a Senior Research Analyst at Big Picture Communications, where they assisted in market research and strategic planning. Prior to that, they were an Associate Media Director at Chemistry from May 2009 to April 2010, where they negotiated multi-million dollar contracts with media vendors and ensured the integration of work for clients. Heather has also worked at GBL, Inc. as a Media Supervisor from April 2007 to May 2009, where they led a team of media buyers, planners, and assistants, conducted employee reviews, and provided recommendations. Heather initially started their career at GBL, Inc. as a Media Buyer/Planner from November 2002 to April 2007, where they implemented media campaigns and established strong relationships with media vendors. Prior to that, they worked at Market Place Print as a Media Buyer/Planner from January 2000 to April 2002, where they handled media buying, negotiations, and client transition. Heather's earliest work experience was as an Advertising Sales Rep at Trib Total Media from January 1999 to January 2000, where they managed multiple territories and serviced existing accounts. Overall, Heather Cordell has demonstrated consistent growth and expertise in media and advertising throughout their career.
Heather Cordell holds a Bachelor of Science in Business Administration (BSBA) with a specialization in Marketing from Robert Morris University. Further details about the start and end years of their education are not provided.
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Marbury Group
Marbury Group is a media, marketing, & advertising agency located in Pittsburgh, Pennsylvania. Our mission is to develop and execute unique multilevel marketing strategies. Provide a consistent and superior level of professionalism and customer service. Create successful partnerships that deliver marketing and sales results with a tangible return on investment. The company has over 20 years in media sales experience that has developed into an expert level in media planning and buying. Multiple research programs (media audit, civic science and more) are analyzed to create and execute precise, efficient and targeted campaigns. Custom strategies are created to successfully reach client’s target demographic and deliver the precise sales message. In addition to planning and buying, Marbury Group provides a complete reconciliation on all campaigns to guarantee accurate execution and a profitable ROI. Our buying expertise will streamline the media process and deliver the best possible value on a local or national media campaign. Marbury Group's Media Audit subscription offers custom localized research analysis which is the most comprehensive media audience measurement and consumer intelligence in today’s changing marketplace.