Tony Nieves

Co-Founder & President at Marca Miami

Tony Nieves is a Venezuelan-American businessman and entrepreneur. Tony is the co-founder and president of Marca Miami, a bilingual marketing agency based in Miami, Florida.

Nieves began their career in 1981 as an account executive at Ogilvy & Mather (O&M) in New York City. Tony later became account service director at O&M Argentina and regional director for O&M Latin America. In 1998, they were named president of O&M Venezuela, a position they held until 2000.

After leaving O&M, Nieves co-founded SportsYA!, a sports marketing firm, where they served as chief marketing officer from 1997 to 2002. Tony then founded Marca Miami in 2003.

Under Nieves' leadership, Marca Miami has become one of the leading Theirpanic marketing agencies in the United States. The agency has worked with major brands such as McDonald's, Walmart, Coca-Cola, AT&T, and Procter & Gamble.

Tony Nieves attended Fordham University.

Some individuals on their team include Sebastián Moltedo - Creative Director, Zamar Vives - VP & Executive Group Account Director, and Alejandro Berbari - Partner, SVP Executive Creative Director.

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