Dan Kipp

Analytics Director at Marcel Digital

Dan is an experienced analytics expert verified by his many years of successful implementations as well as his certifications in Google Analytics, Google Tag Manager, and Google Data Studio. Dan has a background in digital marketing, giving him the ability to structure analytics accounts more holistically and provide more meaningful, decision-making reporting.

Dan has led many projects ranging from simple Google Analytics installations to comprehensive implementations. His solutions are rooted in tracking business goals and understanding digital channel attribution.

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