Anita W Chow

Anita W Chow has a diverse work experience in the non-profit sector, with a focus on marketing and revenue generation. Starting in 2007, they served as a Marketing Manager at World Vision Canada, where they developed strategic campaigns and achieved revenue targets of up to $30 million annually. Anita W introduced personalized data in multi-channel campaigns to improve donor experience and increase response rates. Anita also responded effectively during emergencies, raising up to $8 million in incremental income. Anita W built and developed a high-performing team and provided influential leadership and coaching. From 2014 to 2017, they worked as a Segment Manager at World Vision Canada, where they were responsible for developing and implementing strategies for high-value national supporter segments, raising over $135 million in revenue. In 2017, Anita joined Habitat for Humanity Canada as a Senior Manager, where they played a key role in revenue generation through direct response campaigns and individual giving programs. Anita W provided leadership, expertise, and industry best practices to the organization. Most recently, in 2021, they became the National Director of Mass Marketing at March of Dimes Canada.

Anita W Chow holds a Bachelor of Commerce degree with a specialization in Marketing from the University of Toronto. No specific information regarding the duration of their education or any other academic accomplishments has been provided.