Sofia Cibic

Sofia Cibic currently serves as the Global Head of Brand Management for the Sport & Lifestyle division at Marcolin, overseeing adidas Eyewear, K-Way Eyewear, and BMW Eyewear since October 2023. Previously, Sofia held the position of Head of Brand Management for Demix Apparel at Sportmaster, where the focus was on establishing Demix as a stand-alone brand and achieving significant financial targets. Sofia's experience includes roles such as Senior Brand Manager and Global Product Marketing Manager at adidas, where responsibilities involved creating and managing sportswear collections and driving sustainability efforts. Early career positions included Digital & Social Strategist at Avantgarde and Global Social Media & Campaigns Manager at LELOi AB, among others. Sofia holds a Bachelor’s degree in Chinese Studies and Economics from Alma Mater Studiorum – Università di Bologna, with additional studies at Fudan University and Beijing Language and Culture University.