MarCore Group
Jessica R. has a diverse work experience that includes roles in digital strategy, marketing, and communications. Jessica is currently working as a Senior Digital Strategist at MarCore Group. Prior to that, they served as a SCORE Volunteer Mentor & Subject Matter Expert at SCORE Mentors Utah.
Jessica's most recent position before MarCore Group was with Tafi, where they held multiple roles. Jessica started as the Marketing Director in 2019 and was later promoted to Vice President of eCommerce and then to Senior Vice President of eCommerce and Marketing. During their time at Tafi, they achieved significant growth in revenue through new product launches and advertising optimizations. Jessica also established successful partnerships with Fortune 500 brands.
Before Tafi, Jessica worked as the Director of Digital Strategy at Owlet Baby Care from 2017 to 2019. In this role, they played a key role in driving revenue growth and reducing cost per acquisition through advertising audience funnel optimizations.
Prior to their role at Owlet Baby Care, Jessica co-founded MJR Advertising, where they served as the Chief Marketing Officer. Jessica provided digital marketing and website consulting services to small businesses and non-profits.
Jessica'searlier experiences include working at Americans for Prosperity, where they held positions such as Director of Test and Learn and Director of Digital Marketing. Jessica was responsible for developing optimization strategies, managing social media accounts, and conducting A/B and experience testing.
Jessica also worked as the National Communications Manager at Americans for Prosperity and as the Director of Strategic Communications for Senator Orrin Hatch at The United States Senate, where they gained experience in thought leadership, media relations, and content creation.
Overall, Jessica R. has demonstrated a strong track record of driving revenue growth, optimizing advertising campaigns, and developing strategic partnerships in their diverse work experience.
Jessica R. obtained a Bachelor of Science degree in Political Science and Economics from the University of Utah. Jessica then pursued a Juris Doctor (J.D.) degree, specializing in Law, from George Mason University's Antonin Scalia Law School. In addition to their formal education, Jessica has obtained various certifications including Google Analytics, Amazon Advertising, Facebook BluePrint Certification, and Google Adwords (Search, Display, Video). Jessica also holds certifications in Value Proposition Optimization, Email Optimization, and Landing Page Optimization from the MECLABS Institute, with the latest certification obtained in 2015.
MarCore Group
MarCore executes digital marketplace engineering with surgical precision for your brand, product, service and business. We are dedicated to developing and delivering transformative marketing strategies in an ever-evolving environment. Our team is comprised of the top talent players in each marketing discipline ready to parachute into any situation, industry or opportunity. Each one knows how to execute and deliver success for the clients we take on. Our reputation has been built on delivering what we promise; maximizing our clients’ success. Immediately prior to launch, founder Ari Monkarsh drove marketing innovation in the marine industry. MC continues to work with key marine companies driving audience growth, consumer engagement and ultimately sales. In an industry still relying dogmatically on print brochures, mailbox detritus, and 3x5 card CRM’s, we reimagined and continue to drive results. For the marine industry specifically we segmented and engaged customers who had not decided to buy yet and drove conversions, cultivating them from prospects to raving brand ambassadors. MC has created efficient and replicable engagement models driving results via: consumer shows, in-store retail sales, and digital engagements. MC Strategic Process = Acquire - Retain - Innovate -Data Collection & Analysis -Audience, Engagement & Competitive Research - Identify Opportunities, Build/enhance Martech Stack -Conquest Strategy Development: Fusion of Art & Science -Go-To-Market & Digital Customer Journey Mapping -Execute Digital Marketplace Conquest -Analyze Performance, Optimize & Improve