Mieke van Engelen

Mieke van Engelen is an experienced and entrepreneurial professional with a strong background in premium product and category development, currently serving as B2B and Hospitality Director and Innovation Director at Marie-Stella-Maris since March 2018. Mieke has a proven track record in executing strategic plans to achieve sales targets and foster long-lasting customer relationships, while also being responsible for developing and marketing care products. Previous roles at Marie-Stella-Maris include New Product Development and Project Manager, where Mieke managed various projects and initiatives to enhance brand visibility. Experience at Red Bull included supporting marketing and communications efforts with a team of 12. Mieke holds multiple master's degrees in Business Administration and Corporate Communication from the University of Amsterdam and a Bachelor of Arts in European Studies from Maastricht University.